Magdalene Carmen, HELLO Sign, 2020, reconfigured for Federation Square façade by the artist
Mar 14, 2022

Fivex Art projects at Federation Square, Melbourne: nightly, 14 – 27 March 2022

The Fivex Foundation’s public art initiatives are currently featured on Federation Square’s digital façades:

  • artworks selected for the inaugural Fivex Art Prize: Billboard Art Reimagined have been reconfigured for the Square’s distinctive screens, and are presented from 8.30pm–9.30pm.
  • pulse, an immersive ambient video by distinguished artist Gary Deirmendjian, illuminates the Square from 9.30pm–11.30pm.

Joshua Berger, founder and director of The Fivex Foundation and Fivex Art Prize, said: “We are absolutely delighted to be partnering with Federation Square to provide audiences another opportunity to experience these wonderful artworks within Melbourne’s landmark public space.”

The Fivex Art Prize, a unique Australian art award was launched by Lord Mayor of Melbourne, Sally Capp, in December 2020. The artworks premiered on the iconic QMS Media billboards, located opposite Flinders St station.

The Foundation also commissioned sculptor, video and installation artist Gary Deirmendjian to create pulse specifically for Federation Square. The artwork was originally exhibited while the Prize selections featured on the billboards.

A subtle rhythmical light field emanating from Fed Square’s digital façades, pulse is a fitting expression of the city’s resilient heartbeat in direct response to the series of COVID lockdowns. The artwork fills the public space with a reassuring pulse of gentle warm light, embracing visitors and reflecting off the surrounding built environment.

Fivex Art Prize 2020 artworks and pulse are presented by The Fivex Foundation in association with Federation Square.

The Fivex Foundation is a philanthropic enterprise that initiates and supports a range of community and cultural programs. The Fivex Art Prize is sponsored by QMS Media

billboard art reimagined

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