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Jan 13, 2020

Fivex Art Prize announces 2020 judging panel and call for entries extension

Melbourne, Australia: The Fivex Art Prize, Australia’s first award dedicated to digital billboard art, has announced the 2020 judging panel along with an extension to the call for entries to 11pm on 16 February 2020 (AEDT).

 

Conceived and funded by the Fivex Foundation, the Fivex Art Prize: Billboard Art Reimagined, is a significant new art award that promotes new forms of bold, memorable street art for today’s digital age.

The Prize is open to Australian applicants from a range of creative disciplines, including photographers, graphic designers, street and tattoo artists, illustrators and architects.

 

The winner of the Grand Prize will take home $30,000 and have their work displayed on two large-scale LED QMS Media billboards – a horizontal corner ‘wrap’ and a vertical ‘podium’ – prominently located at the corner of Flinders and Elizabeth Streets, opposite Flinders Street station, in Melbourne’s CBD. The work will be screened among regular programmed advertising and also in designated showcase slots as a form of public art intervention from 30 March – 3 May 2020. In addition to the Grand Prize, up to five finalists will receive $1000 each and also have their work exhibited on the billboards.

 

Fivex Art Prize Creative Producer, Alessio Cavallaro said, “The Fivex Art Prize presents a unique contribution to public art. It offers emerging and established artists an exciting opportunity to

reconfigure their concepts for artworks that will be seen not in a contemplative gallery environment, but instead within a commercial media context in a dynamic public space.”

 

Judging the award for its inaugural year are distinguished figures from the fields of art, media and advertising:

 

The Fivex Art Prize is sponsored by Australia’s leading digital billboard company, QMS Media.

 

QMS Chief Marketing Officer Sara Lappage commented, “QMS is thrilled to provide media sponsorship for this inaugural billboard art award, and we are keen to see what Australian artists can create for such a powerful canvas in the heart of Melbourne.”

 

-ends-

 

Key dates & details:

  • Entries close 11pm on Sunday 16 February 2020
  • Winning artworks unveiled Monday 30 March 2020
  • First prize AU$30,000
  • Up to 5 finalists to win AU$1,000 each
  • Presentation of artworks from 30 March – 3 May 2020

 

For more information please see: https://www.fivexartprize.com.au/

 

MEDIA CONTACT: To request interviews, imagery and information in relation to the Prize, please contact Articulate: Megan Bentley, megan@articulatepr.com.au, 0452 214 611 or Francesca Hughes, francesca@articulatepr.com.au, 0411 111 929

 

Top image: Fivex Art Prize exhibition site, QMS Media digital billboards, cnr Flinders and Elizabeth streets Melbourne; image courtesy QMS Media, edited by Alphabet Studio.

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